Green Desk

website clarity Audits.

let’s multiply your clarity quotient.

Do your site stats show that you’re getting visitors? Do you wonder why your inbox doesn’t look as busy?

If your site visitors aren’t reaching out to connect with you—it very likely has to do with how your content is structured and presented.

We’ll take an in-depth look at your site’s Clarity Quotient and user-friendliness. We’ll assess what’s working and what could be refined. You’ll get a clear-cut action plan for how to turn things around.

You’ll have a site that sends a more effective clarion call to your people, one that invites them to engage with you. After all, that’s where the rubber hits the road.

 
 

a 2-part learning experience:

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PART 1

A 1-on-1 LIVE VIDEO MEETING where we’ll discuss your successes and challenges, along with the goals and priorities you have for your website.

PART 2

An ultra-personalized screencast VIDEO REVIEW SERIES where you'll get oodles of concrete, page-by-page suggestions for creating better flow, message clarity, and visitor engagement.

 
 

areas of focus include:

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message clarity.

Specific suggestions for edits, reorganization, and rewrites—to ensure that your message is sharp and your words ‘land’ the way you want them to.

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navigational ease.

Concrete recommendations for making the ‘way-finding’ feel more intuitive and satisfying, including sitemap reorganization input.

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brand consistency.

We’ll assess for cohesiveness: mission, story, voice, audience, mood, content and copy clarity, imagery, graphics, typography, and color palette.

 
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“Any doubts I had about my site are gone.

No more second-guessing myself!”

—jodie campbell

WOW! After implementing Claire’s spot-on advice about my message clarity, copy, and flow, I felt tears of gratitude! Having each page video-reviewed in a nitty-gritty way was beyond helpful.

The videos make implementing her suggestions so much easier and more organized. Plus, I can do it at my own pace. I was overwhelmed with her generosity!!
— JODIE CAMPBELL, holistic health coach, alberta, canada
 
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how it works.

  1. Fill out the form below.

  2. I’ll be in touch with you within 1 business day to set up a convenient appointment time.

  3. You’ll get an email with a Prep Checklist and payment instructions.

  4. We’ll meet via video call (Skype, FaceTime, or Zoom) for 1 hour.

  5. After our call, I’ll record a series of Feedback Videos for you, reviewing your site, page-by-page, with one video per page.

  6. You’ll receive a permanent private link to your video collection. You may also download your videos to your computer.

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BONUS!

Get a 15% discount for any of my other services.

Investment: $350

 
 

book your website clarity audit today!

 
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ready for your website clarity audit?
my preferred method of contact is:
 
 

new websites + redesigns.

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Coral Desk Surface

site CRafting.

Work with me and you’ll get more than a website designer and content genie.

You’ll get a cheerful midwife, an intuitive alchemist, and an ardent fan.

You’ll find me an agile collaborator, and someone who can ably take the reins.

Someone who can truly see you, elicit your essence, and capture your gifts.

And help you transmit them—precisely and accessibly—to the people who most need your offerings.

 
 

design that’s clean + inviting.

packed with personality + purpose.

 
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people-friendly.

Intuitive design and common-sense navigation make for good site feng shui that eases your visitor’s experience.

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budget-friendly.

Professionally- polished, ultra-tailored templates, built in Squarespace or Weebly—without the generic look.

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mobile-friendly.

Readable + beautiful, no matter the screen size, so mobile visitors won’t abandon your site in frustration.

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future-friendly.

Your site can easily grow + morph along with your business, giving more mileage to your up-front investment.

 

You’ve got big ideas.

I’m here to help you bring them to light.

copywriting + editing.

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wordsmithing.

Speaking from the heart, to the heart. It’s something we all crave.

We want to be seen and heard and spoken to. Bringing through your own voice, and allowing your offerings to be visible and received can be an act of love and spirit. There’s beauty and nourishment to be had from good copywriting.

But it can be daunting to write about yourself in that way.

Writing the words for your site can bring up fears and self-doubt. (Inner critic, anyone?) You don’t want to sound like you’re tooting our own horn, or come across as salesy or hype-y. Or worse, exploitative. It’s a tender balancing act. Ultimately, your readers want to feel seen, safe, and informed as they make their purchase decision.

 

Are you frustrated with that blank page staring up at you?

 

I can help. Actually, I can do more than that.

I can write for you in a way that sounds just like you. In a way that has your site visitors feeling like they know you already, that you’re approachable, and they can trust you. And that they’re part of the conversation—and warmly invited for more.

 
 
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magnetic
+
heartful.

Your visuals draw people in, but the words are the substance and glue. Your words make the heart connection, creating an opening that says, ‘Yes, stay’.

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clear
+
uncluttered.

Words have the most impact when they speak to your visitor’s discomforts and hopes, simply and genuinely. No dead wood, jargon, or manipulation.

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warm
+
alive.

Visitors to your site will feel welcomed, invited. Like they’ve been offered a warm cup of tea—or a cool margarita. In your voice. With your vibe.

 
 

Let’s work together to shine the light on
your big heart + your big ideas.

You are a gift to the world.
And the world needs your offerings.

 

content that connects.

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Succulent in Blue Pot

Creative strategy.

 

how to cook with gas.

It’s a given that a site needs words + images + structure. Most sites have that much.

It’s also true that if we stop there, we end up with a site that’s flat and one-dimensional. It’s like a facade of a house with no interior. No fireplace, no kitchen. Nobody home.

But when we add in a clear, inspired, and integrated plan for your What, How, and Why—well, now we’re cookin’ with gas.

 

we’ll take an inspired approach to populating your site.

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message + content.

Your story is your magnet. Let’s uncover the sparkling jewel at the heart of the dreams you have for your business. Let’s place it in the perfect setting for all to see—and receive.

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voice + vibe.

Your energy can shine brightly and clearly throughout your site—your beautiful heart sending out a clarion beacon that your dream clients feel compelled to turn towards.

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image + brand.

Visuals and experiential elements that align perfectly with your unique essence and personality can tell the right visitors that they’re in the right place—creating fans for life.

 

we’ll begin with a series of intentional conversations.

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Born from conscious daydreaming and fed by curiosity, these conversations are the foundation for bringing the heart + soul of your brand to life. Allow me to elicit from you what you may not be able to call forth on your own. Then, I’ll transform your site visitor’s journey from a maze into a sluiceway. Let me translate your abstract ideas about your business into a visual and experiential feast that has new clients and customers bellying up to the buffet. Sound good?

 
Claire brings her loving presence, inspiring insight, and deep support to the adventure of bringing your dreams to life.
— GAY HENDRICKS
Claire will ignite your sense of possibility and play. I find her genius bubbling in whatever she touches.
— KATIE HENDRICKS
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