Ren Udall in Studio

client showcase

ren udall,
pilates studio owner

Centerline Logo




Website design, content strategy, and wordsmithing for a Pilates and movement education studio in Tucson, Arizona.

They had a site that was 2 or 3 years old, and while it was ‘sufficient’, it looked dated and cookie-cutter. The studio owner, Ren Udall, felt the site didn’t represent the modern, warm, and welcoming vibe of the studio. She also wanted the site to better serve the studio’s mission of movement education by actually educating the site visitor.

Because of the higher page count, it was especially important to create smooth wayfinding for the site visitor.

See the site live at:

Centerline Brand Essence Words.png
Centerline Color Palette
Centerline Movement: Move Well. Be Well.jpg
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ren’s old website

Old Centerline Movement Site

ren’s new website


“Claire crafted a more modern version of our brand that’s engaging and educational.”

Claire keeps blowing my mind in terms of what she knows, and what she’s able to accomplish for me. What makes it even more amazing is that it’s all informed by her incredible intuition, her sharp design eye, and her thoughtful thoroughness.
— ren udall